Privacy Policy

The short version

• No account. You never make one, so there is no email address or password on file.
• Your name and your photos stay on the device. Only the length of your name is ever sent, to tell a real answer from a keyboard mash.
• You can switch the app's analytics off (one switch under Profile → Additional Info), and the website asks before it measures anything. The same switch stops what goes to Meta. Apple's tracking prompt, shown once during setup, decides only whether an advertising identifier goes with it.

1. Who is responsible for your data

Dailies is made and run by Amit Shabtay, an individual trading as a sole trader under the name "Dailies". This is a one-person operation: there is no company, no staff and no group of affiliates behind it.

That individual is the data controller under the UK GDPR and the Data Protection Act 2018. Because Dailies is also offered in the EU, the EU GDPR applies to those users, and the Privacy and Electronic Communications Regulations (PECR) govern what may be stored on your device, which is why the website asks before it stores anything.

Throughout this policy "we", "us" and "our" all mean that same one person.

2. What the app stores on your device

Dailies asks you a few questions when you first open it and remembers how you set it up. All of it is written to the app's private, sandboxed storage on your device. Some of it is also sent to analytics. The last column says which, and section 3 explains what that means.

Your own quotes and hearted quotes go to your iCloud account

Two things are mirrored off the device: the quotes you write yourself, and which quotes you have hearted. They are copied into your own iCloud account using Apple's CloudKit, so that a lost or replaced phone does not destroy the only copy of something you wrote.

Nothing else is mirrored. Your name, the topics you follow and your chosen look stay on the device, and a background photo you picked stays in your own photo library rather than being copied into your iCloud storage.

Some of these are also written to a shared app group container. That is still private storage on your phone; it exists only so the Home Screen and Lock Screen widgets can read the same quote and settings the app is using.

3. What the app measures

Dailies includes PostHog, an analytics tool, to record how the app is used. This is the part of the app that does send something, so it is worth setting out precisely.

What is recorded

• Events: that a screen was opened, that setup was finished, that reminder settings were changed, that a quote was shared. The action, not its content.
• Screen recordings: on copies installed from the App Store, a recording of how a session moves through the app: which screen is open, where you tap and scroll. Every word and every image is blocked out on your phone before anything is sent, so a recording never shows your quotes, your name, your notes or your photos.
• A random install identifier: generated on your device to link one session to the next. It is not your Apple ID, your phone number or your email, and it is reset if you reinstall.
• Technical context: device model, iOS version, app version, language, and an approximate location (country or region) derived from your IP address.

When it starts, and how to switch it off

Nothing is recorded on a fresh install until you press Get started on the welcome screen, under a line that points to this policy. Before that press the analytics tool is not even set up: no identifier is generated and no request leaves the phone.

To switch it off afterwards, open Profile → Additional Info and turn off Share usage analytics. From that moment nothing more is sent from your install. Turn it back on and it resumes. Nothing in the app is withheld either way.

Deleting the app stops the analytics, immediately and for good. If you also want the data already recorded to be removed, email us at help@mydailies.app and we will delete it.

4. Tracking and advertising

The app contains Meta's measurement software (the Facebook SDK), so that when a Facebook or Instagram ad leads to an install we can tell which one. The app shows no ads.

What Meta receives

• That the app was installed and opened, with the technical context in section 3 (device model, iOS version, app version, language, and an approximate location derived from your IP address).
• That a free trial started, or a subscription was bought, and which plan. Not the price, and not a restored purchase.
• Your device's advertising identifier, only if you allowed Apple's tracking prompt. With it, Meta can connect the install to the ad you tapped and to your Meta account. Without it, Meta is told the install happened but may use that only in aggregate, under Apple's rules.

Nothing else from the app goes to Meta: not which screens you use, which quotes you read or heart, your topics, your name, your photos, or anything you type.

Apple's search ads

We also advertise in App Store search results. Once per install, the app asks Apple whether it was installed from one of those ads, and if so which campaign and search keyword it came from. Apple answers with the ad's details, not yours, and the app records that answer in our analytics (section 3) beside the install identifier, so we can see which ads lead to people actually using the app. This uses Apple's own attribution service, involves no advertising identifier and no tracking, and nothing about it goes to Meta or anyone else.

When it starts, and how to switch it off

The same rule as analytics: nothing is sent until you press Get started under the line that points to this policy. On the next screen iOS shows Apple's tracking prompt; choosing Ask App Not to Track keeps the advertising identifier out of everything the app sends, and you can change that answer at any time in iOS Settings → Privacy & Security → Tracking.

To stop the app sending anything to Meta, turn off Share usage analytics under Profile → Additional Info. It is one switch for both PostHog and Meta; from that moment nothing more is sent to either.

The website carries advertising measurement too, and only behind the cookie banner (see section 5).

5. The website

mydailies.app carries analytics and advertising tags, and none of them load until you allow them. On your first visit you are asked; until you answer, the only thing stored is your answer itself.

• Analytics: PostHog, with session recording switched off. Which pages are read, and where people give up.
• Advertising: Google, Meta and TikTok pixels, which measure which advert led to a download and let those platforms show you ads elsewhere.

The two are separate switches, "Reject all" sits beside "Accept all", and you can change the decision at any time from Cookie settings in the footer of every page.

Every cookie, what it does and how long it lasts is listed in the Cookie Policy.

6. Who processes your data

Personal data is not sold, and is not shared with anyone outside this table.

7. Why we are allowed to process it

8. Where your data goes

If you allow analytics or advertising, data about your use is processed outside the country you are in.

9. When you share something yourself

Each of these you start deliberately. None happens in the background.

• Sharing a quote. The picture goes straight from your phone to WhatsApp, Instagram, Messages or wherever you chose. It does not pass through us, and we have no record of what you shared or with whom. Once it arrives, that company's policy governs it.
• Saving a picture to Photos. Written to your own library. Whether it syncs anywhere is your iCloud settings, not Dailies.
• Emailing support. Tapping Help or Suggest a feature opens your mail app. If you send it, we receive your email address and whatever you wrote, and use it only to answer you.
• Rating the app. Apple's own dialog. Your review goes to Apple; We only see what is published publicly.

10. Apple's role

Because Dailies is distributed through the App Store, Apple collects some information under Apple's own privacy policy, separately from anything here:

• App Analytics. If you agreed to share analytics with developers in your iOS settings, Apple shows us aggregated, anonymous figures: installs, rough geography, crash counts. Counts and charts; we cannot drill down to a person.
• Crash reports. Only if you opted in. They describe the state of the program when it failed, not your quotes or profile.
• Purchases. If you subscribe to Dailies Premium, Apple handles the whole transaction through StoreKit. We receive confirmation that a purchase happened and periodic, aggregated sales reports. We never see your card number, billing address or Apple Account details. Whether your subscription is active is stored on your own device so the app knows what to unlock; it is not held anywhere by us.

11. Children

Dailies is a general-audience app and is not directed at children. It is not intended for anyone under 18, and it does not knowingly collect personal information from them.

If you believe a child has provided personal information, write to help@mydailies.app and we will delete it.

12. Your rights

Depending on where you live, you may have rights to see, correct, export, delete or restrict the use of your personal data, to object to processing, to withdraw consent, and to complain to a regulator.

How to use them here splits neatly in two.

What is on your device: already yours

What we hold: ask us

We will respond within one month, which is what the UK GDPR allows. If a request is complex we may extend that by up to two further months, and we will tell you within the first month if we need to.

You may also complain to your local data protection authority: in the UK that is the Information Commissioner's Office (ICO).

13. How long anything is kept

• On your device: until you delete the app, and not a moment longer.
• Analytics events: kept for as long as they remain useful for understanding how Dailies is used. They are not deleted on a fixed schedule; what actually governs how long they survive is the retention setting on the analytics project itself. You can ask us to delete the events tied to your install at any time (see Your rights).
• Advertising data held by Meta, Google and TikTok: under their own retention schedules, not ours.
• Support emails: kept in our mailbox. We do not routinely clear out correspondence, so assume a message stays until you ask us to remove it, which you can do at any time, and we will.
• Purchase records: as long as tax law requires, typically six or seven years.

14. Security

There is no account, no password and no server of our own, so there is no login to compromise and no database of ours to breach. What reduces the risk here is how little is collected and how few places it goes, rather than any claim to perfect defenses.

Everything that does leave your phone goes over encrypted connections to established providers, and is held in their infrastructure under their own security programs. On your phone, your settings, your name and any photo you chose sit inside the iOS application sandbox, protected by your device passcode and Apple's file encryption.

No system is perfect and we cannot promise absolute security. Practically, the most useful things you can do are the ordinary ones: use a passcode, keep iOS up to date, and be careful who you hand an unlocked phone to.

15. Changes to this policy

If Dailies gains a feature that changes any of this, the policy is updated before that feature reaches you, not afterwards. The date at the top will change, and where the change is significant you will be told in the app, and asked again on the website.

16. Contact

Questions about privacy go to help@mydailies.app and reach us directly.

Postal: 77 Fallow Court Avenue, London N12 0BE, United Kingdom