Cookie Policy
Everything mydailies.app can store in your browser, what each item is for, how long it lasts, and how to change your mind, which you can do at any moment, from any page.
The short version
Nothing that measures or tracks you loads until you agree to it. If your browser already says not to track you, that is taken as the answer and you are never asked. When you first arrive you are asked, and until you answer, the only thing stored is your answer itself. Say no and the analytics and advertising tags are never fetched at all: not loaded-but-idle, not fetched. You can change the decision at any time from Cookie settings in the footer of every page.
1. What a cookie is, briefly
A cookie is a small text file a site asks your browser to keep, so it can recognize the same browser later. Related technologies do the same job by other means: local storage, pixels (a tiny invisible image or script that reports back when a page loads), and device fingerprinting.
This policy covers all of them, not only cookies in the strict sense. Where something is stored in local storage rather than as a cookie, the table says so, because the practical difference matters: clearing cookies does not always clear local storage.
A first-party item is set by mydailies.app itself. A third-party item is set by another company whose code is running on the page. Third-party items are the ones that can follow you between different websites.
2. The three categories
| Category | What it does | Needs consent? |
|---|---|---|
| Strictly necessary | Remembers your cookie choice. Nothing else. | No, exempt in law, and it is the record of your own decision |
| Analytics | PostHog. Which pages are read, how people move through the site. | Yes, off until you allow it |
| Advertising | Google, Meta and TikTok pixels. Which advert led to a download. | Yes, off until you allow it |
The rule behind this is the Privacy and Electronic Communications Regulations (PECR) in the UK, and the ePrivacy rules in the EU: anything stored on your device that is not strictly necessary needs your consent first. Analytics and advertising are both squarely in that category, which is why neither loads until you say so.
Analytics and Advertising are separate switches. Allowing one does not allow the other.
3. Strictly necessary
One item, and it exists only because you answered the banner.
| Name | Type | Purpose | Lasts |
|---|---|---|---|
dailies_consent | First-party local storage, not a cookie | Records which categories you allowed, so you are not asked again on every page | 1 year, then you are asked again |
If you reject everything, this is the only thing on your machine from this site. Note that deleting it (by clearing site data) makes the banner reappear, because the record of your "no" was what you deleted.
4. Analytics: PostHog
Set only if you allow the Analytics category. PostHog tells us which pages people actually read, so the site can be improved.
| Name | Party | Purpose | Lasts |
|---|---|---|---|
ph_phc_qy5EH82DNeGBwiQKuvWiULJ4CgvvByDZzLC7zTc9gqGa_posthogThe long middle section is the project's public key, so the name is stable. | First-party | A random identifier so repeat visits from the same browser count as one person rather than several, plus basic session state | 12 months |
Alongside the identifier, PostHog receives the page you viewed, the page that sent you, your approximate location derived from your IP address, and your browser, device type and screen size. It does not receive your name or email, because the site never asks for either.
The website has its own PostHog project, separate from the one the Dailies app reports to, and the two sets of data are kept apart.
5. Advertising: Google, Meta and TikTok
At the time of writing, no advertising tag is connected: none of the items in this section is set, whatever you answer on the banner. They are listed so the policy is already accurate on the day one is switched on, and the date at the top will change when that happens.
Set only if you allow the Advertising category. These exist to answer one question: which advert actually brought somebody to Dailies.
They are, however, the genuinely tracking sort. Google, Meta and TikTok can each connect your visit here to the profile they already hold about you, and use it to target advertising elsewhere.
Meta (Facebook and Instagram)
| Name | Party | Purpose | Lasts |
|---|---|---|---|
_fbp | First-party | Identifies this browser to Meta so a visit can be matched to an ad | 3 months |
_fbc | First-party | Stores the click identifier when you arrive from a Meta ad | 3 months |
fr | Third-party (facebook.com) | Ad delivery and measurement across sites | 3 months |
Meta's own account: Meta Cookie Policy. Your ad settings: facebook.com/adpreferences.
| Name | Party | Purpose | Lasts |
|---|---|---|---|
_gcl_au | First-party | Google Ads conversion linker: ties a download back to an ad click | 3 months |
_ga, _ga_<id> | First-party | Google Analytics client and session identifiers, if a GA property is connected | Up to 2 years |
IDE, NID | Third-party (doubleclick.net, google.com) | Ad targeting and frequency capping | 6 to 13 months |
Google's own account: Google cookie policy. Your ad settings: myadcenter.google.com.
TikTok
| Name | Party | Purpose | Lasts |
|---|---|---|---|
_ttp | First-party | Identifies this browser to TikTok so a visit can be matched to an ad | 13 months |
_tt_enable_cookie | First-party | Records that the TikTok pixel is allowed to set the one above | 13 months |
ttwid | Third-party (tiktok.com) | Ad delivery and measurement across sites | 1 year |
TikTok's own account: TikTok Cookies Policy. Your ad settings: tiktok.com/setting/ads.
6. Where this data goes
If you allow these categories, information about your visit is processed by companies outside the country you are reading this in.
| Company | Role | Processed in | Safeguard |
|---|---|---|---|
| PostHog | Analytics processor, acting on our instructions | EU (Frankfurt) on the host configured here | Data stays in the EU; Standard Contractual Clauses where it does not |
| Meta | Independent controller for its own advertising purposes | United States and elsewhere | EU-U.S. Data Privacy Framework and Standard Contractual Clauses |
| Independent controller for its own advertising purposes | United States and elsewhere | EU-U.S. Data Privacy Framework and Standard Contractual Clauses | |
| TikTok | Independent controller for its own advertising purposes | Ireland and Norway for European visitors, and the United States, Singapore and elsewhere | Standard Contractual Clauses |
| GitHub Pages | Serves the website pages; keeps standard server logs | United States | Standard Contractual Clauses |
7. Changing your mind
Click Cookie settings in the footer of any page. The panel reopens with your current choices and you can change either switch.
Your answer is remembered for one year, after which you are asked again. You will also be asked afresh if these categories ever materially change.
A limitation: withdrawing consent stops the tags loading from that moment on, and stops them on every future page. It cannot reach back and un-collect what was already collected during a visit when you had allowed it. To have earlier data deleted, ask us (see Your rights).
8. Browser-level controls
Independently of anything here, every browser lets you block and delete cookies, usually under Settings → Privacy. Safari, Chrome, Firefox and Edge all publish instructions, and all now block third-party cookies to some degree by default.
Blocking cookies entirely will not break this site. The only thing you lose is the memory of your consent choice, so the banner will ask again on each visit.
Global Privacy Control and Do Not Track
Both are honored, automatically. Some browsers and extensions send a Global Privacy Control ("GPC") or Do Not Track signal. This site reads either as a refusal of everything optional:
- Analytics and advertising are switched off before anything loads: no PostHog, no Google tag, no Meta pixel, and no request to any of them.
- You are not shown the cookie banner at all. You have already answered the question at browser level, and asking again would be asking you to repeat yourself.
- The signal is read fresh on every page load and never stored. Switch it off and the site stops treating you as opted out; switch it on later and it takes effect at once.
If you would rather allow something here despite the signal, open Cookie settings. The panel tells you the signal is active and lets you tick a category anyway. That applies to this site only, and it is the one thing that overrides the signal.
GPC is a legally recognized opt-out in some places, notably California. Do Not Track carries no legal force and Safari has removed it, but somebody who switched it on meant the same thing, so it is treated the same way.
9. What about the app?
The Dailies app is not a web browser and sets no cookies. It does, however, include analytics of its own.
Its one control lives in the app rather than here: Profile → Additional Info → Share usage analytics. The app shows no tracking prompt and carries no advertising pixel. The full account is in the Privacy Policy.
The two are entirely separate systems. Your choice on this website does not carry over to the app, and the app's does not carry over here.
10. Changes to This Cookie Policy
We may update this Cookie Policy from time to time. The date it was last updated is identified at the top of the page. Please check back periodically for updates.
11. Contact
Questions go to help@mydailies.app.
Dailies is run by Amit Shabtay, sole trader, of 77 Fallow Court Avenue, London N12 0BE, United Kingdom.
If you are unhappy with how your data is handled you can complain to the Information Commissioner's Office, the UK regulator.